• A state-of-the-art technological environment
• The integration of new technologies in the conception, production and distribution of hybrid performing arts productions
• The exploration of a new business environment
Located at the 7 Fingers Creation and Production Center, LAB7 offers motion capture technologies, video game engine and multimedia infrastructure.
And soon, virtual and augmented reality, multiplatform broadcasting, immersive scenography and interactive environments will be added to the menu.
LAB7 is also
- A collaborative approach dedicated to research, the development of new artistic languages and the experimentation of creative processes
- Unique and innovative projects that will take advantage of the digital environment
- Research projects applied to the performing arts
- Projects mixing human performance and technology in various forms: VR/AR, immersive, interactive and hybrid
Applied research and exploration
In partnership with CRITAC and other research institutions and programs, we will explore the integration of advanced technologies with the physical realities and limitations of live performance.
Training for profesionnals and technology showcasing by suppliers and manufacturers will be coming soon.
Talking about the Metaverse at a "Party de Cuisine"...
By Alexandre Teodoresco, Nov 2021
Last Saturday I found myself in a small party, with real people! And as good habits die hard, it quickly turned into a kitchen party. A girl I have not met approaches me and, to start the conversation, asks me what I do for a living. I answer: "I work in the Metaverse". I see a deep boredom... Oops, I thought I was being smart but quickly realized that what can be a fascinating subject for me can actually create quite different reactions in people who are not in my field. I decided to give it a shot with my new techno-skeptic friend and hang on to explain what this Metaverse is all about , and why you should care about it.
Who would have thought? A Circus company from Montreal winning the audience award at SIGGRAPH, the leading tech conference on computer graphics! That's definately a sign of things to come and the transformation of the performing arts industry. If we want to stay relevant, we need to forget about the traditional stage, and think about how to keep telling our stories to our audience no matter where they are, or even if they are real or not.
Right before the pandemic started, we embarked on an incredible journey, one of deep dive into the Metaverse. Now with our LAB7, we indend to discover the way performing arts and culture will be expressed in this completely new universe.
If you want to learn more about what we shared at SIGGRAPH, here is an exerpt of the interview with our artistic director Samuel Tétreault and our partner the founder of Showcap , Athomas Goldberg.
Quebec has opened its embassy in the Metavers!
By Alexandre Teodoresco, Dec 2021
Following in the footsteps of other innovators such as the City of Seoul or recently Barbados, who have established a permanent presence in the Metaverse, Quebec has just opened its "embassy" in the virtual world.
In fact, it is a multiple presence in several rapidly growing Metaverse platforms. The Prime Minister himself made sure to negotiate with the platforms of Facebook (Horizons), Epic Games (Fortnite), Minecraft, Roblox, Decentraland and the Sandbox to start with, in order to ensure Quebec's position as a techno-creative innovator. The Premier tells us he's looking forward to showing us his avatar.
Equipped with state-of-the-art equipment, LAB7 has an inventory that can be used for a variety of purposes, from small-scale experiments to more advanced productions. With multimedia creation processes in mind our equipment inventory includes : Disguise's xR technology video server, Optitrack's real-time motion capture system, GrandMA, Unreal Engine, Notch, video projectors, gray projection screens and floor tiles, sound and lighting equipment.
Along with the Lab7 team, the equipment can be used in our different studios according to the desired configuration, with spaces ranging from 1,350 sq. ft. to 4,104 sq. ft..